Posts tagged ‘aamirkhan’

Shahrukh Khan v/s Aamir Khan

Today, I was lucky enough to see the new Aamir Khan ‘Titan – Be More’ advert on television. And I only have one word for this; mind-blowing. It’s rare we see ads like these with big stars in it. And only Aamir can deliver an ad of such brilliance. Such aura, such panache, we cannot ask for anything more than this.

This reminds me of an ad of equally brilliant stature by ICICI ‘Global Private Clients’ advert which had Shahrukh Khan in it. This one literally gave me goosebumps when I saw it for first time. You could actually feel Shahrukh Khan when he is talking. Excellent direction i must say.

Now the point of me writing this post is, which one of the stars is giving better leverage to the brand they are endorsing? Or are they really giving any leverage?

Aamir Khan pretty successfully manages to put his personality across through this ad film. He’s changing watches just the way he changes his style. And this is only to get more out of himself, as he says. Whereas, Shahrukh also equally succeeds in moving the brand close to his identity in the ICICI film. His mysticism, the respect he commands and the title of being the ‘Badhshah’ of everything he does, is quiet easily established. So here, you have a bank who lets you live life on your terms, like a badhshah.

The other question thats haunting me is, who’s more successful between these two films? Let’s not think about the past ads that they have done. The post only pertains to these two films, as to who is leader when it comes to endorsing the brand. I’m seriously in a fix in choosing any one of them, though i can be a little biased towards the Shahrukh one.

Please post your comments and lets have a discussion. You can watch both the films below, incase you haven’t seen them.

Titan – Be More

ICICI GPC

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July 11, 2008 at 10:42 pm 1 comment

What’s your Character?

Our character is what we do when we think no one is looking.”

H. Jackson Brown

That’s how i think when I write about my characters. Ever since I read this quote, its stuck with me. And it has been my inspiration for writing my characters. And it somehow works for me.

When i write, i tend to think visually. It helps me see the real colours of the character. His aspirations, his feelings and what does he portrays, the reason for that evil smirk and so on. And all this is seen through the invisible camera placed right in front of the character. As my character is not aware that he’s being watched by someone, the character automatically plays to its true beauty. Evil or Good, the real character has to come out. Just don’t let the character find out your watching him and disturb his equilibrium. A little twist and change of angles to give a character more meaning is understood. But I let it play naturally. And as I peep in through the invisible camera, the colours I see are more finer than through the prism.

The Many Aamir Khan’s

(The many characters Aamir Khan played in Coke commercials in India.)

Lets take my character ‘Raj‘. The protagonist. He’s a naive, young writer who writes about things he believes in. He’s not concerned what others might think of him, but follows his heart. Full of youthful energy, an honest hardworker, Raj is a guy who people will always pity on as he always has something to say about everything. He’s a ‘Dreamer’. Knowing what the Indian film industry is going through, he has the key to the change. But he knows that to reach his goal, he might have to compromise a lot of things. That including his very dream.

But he’s not the one who would take any shit lying down. He will work someway or the other and if it’s not fulfilling his dream, he will atleast come as close as possible. And thats what exactly he does. When he’s alone at the table, the script no more with him, he sits back and relaxes, and with a confidence smiles narrates the very ending of the story. Maybe this is not the ending he had in his mind but he had to choose that to stop the evil (bad work) reign.

Characters is the key that drives the story. Not vice-versa. They are the once who undergo a state of change. And thats how the story progresses. Not everything about the character has to be spelled out. It should have certain traits which should be left to the imagination of the reader/viewer.

Like our favourite school headmaster. Albus Dumbledore. Alas! He’s gay. And so it shall be.

So what’s your character?

October 22, 2007 at 10:20 am 3 comments


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